Do you think starting with picking the best industry keyword helps without using any keyword research tool helps??? I would say "NO". That doesn't always is the case. You need proper tools to help you check the competitors keywords, some ninche related keyword ideas and their search volume and talk to the client and start implementing on content and metas.
Let's get to know some cool keyword research tools here:
1. Google Adwords - Keyword Planner
Recently the layout has changed, and experts are facing difficulties handling and processing keyword analysis or adwords campaign, but still this is the best tool to get the accurate keyword ideas and their search volumes. In free account you get to see the range, where as in paid account you see the approx value of search volume with location optimization feature. As everyone knows it's for revenue generation, but is simply used for ideas too.
Lets do the competitor analysis here:
Drop your competitors URL in the bar and check for results,it's pretty unreliable, as i told you for basic version.
Let’s take it step-by-step:
Step 1 Added/Excluded:
column here tells you if the search term is added to a campaign, excluded as a negative keyword, or neither. Check out the very first keyword, “SEO consultant in Bangalore.” It’s showing up as “None.” I’m already paying for this term, and yet it’s not showing up anywhere in my campaigns! The reason has to do with match types. When you use a broad match type, you allow for related terms to show your ads. I’m getting clicks and interest from this term, but I don’t even have an ad or landing page created for it. That explains the low results.Step 2 Impressions:
Measuring impressions are not a big factor for me. Just window-browsing people doesn't drive traffic, so I usually ignore it. But it can be helpful for keyword research. For example, the term we just identified is receiving the most impressions. That means people are really interested in it! Except, check out the column next to it.Step 3.CTR:
The click-through rate can help you identify performance. It tells you how many people have seen the ad vs. how many clicked on it. Check out how low the CTR is for this first keyword. It’s low because I don’t have it added to a campaign. That keyword never dawned on me. So I don’t have a specific ad targeting it. See how that works? Sure, you have to be willing to spend a little money up front. However, you don’t need to spend a lot. The point is to quickly sift through a ton of keywords to help you prioritize the winners over the losers.
Additional - Moz Keyword Explorer
Keyword volume isn’t the only important criteria, as we’ve discussed. You also need to consider the competition. More tough to rank, might not rank on 1st page even after a lot of effort. There’s no simple way to gauge this competition level, though. It usually requires a strong link profiles, I mean proper backlinks, so you can figure out what it will take to beat them. Paid tools can help to speed up the process but are risky. And that’s where Moz has done an excellent job with their revamped Keyword Explorer. Type in few keywords and you’ll get the basic information like volume and competition. But now, you’ll also get difficulty and opportunity scores, too. These can help you cut through the clutter. You can use them like shortcuts to figure out which have the most potential. The adwords tool will also give you recommended terms based on similar searches. And, you can add those all into a list for a specific campaign.
