Monday 15 April 2019

Tips for making a Blog SEO Optimized with Proper Content



Every time we get a blog to optimize and post on a website, I see that the keywords are not in place or the headings doesn't contain the keywords or are not in the proper hierarchy. Which makes it difficult to rank on any Search Engine. 

Here are some tips which can be utilized while even starting to write a piece which later can be optimized and posted on a website.


  1. Make sure content is between 300 and 10,000 words 
  2. The primary keyword density is about 2% 
  3. The primary keyword is near the end of the page 
  4. Each secondary keyword is used at least one time 
  5. Content uses semantic search phrases that reinforce your topic and primary keyword. 
  6. In between the blog, there are phrases/topics to previous blogs written so it can be interlinked. 
  7. Make use of headings and subheadings and use the focussed keyword in it 
  8. The blog revolves around the topic(Primary keyword) 


P.S: Before starting the blog make sure you have your primary and secondary keywords with you. Please feel free to agree or disagree.

Tuesday 21 August 2018

Google Adwords - Important Keyword Research Tool You Need in 2018


Do you think starting with picking the best industry keyword helps without using any keyword research tool helps??? I would say "NO". That doesn't always is the case. You need proper tools to help you check the competitors keywords, some ninche related keyword ideas and their search volume and talk to the client and start implementing on content and metas.

Let's get to  know some cool keyword research tools here:

1. Google Adwords - Keyword Planner

Recently the layout has changed, and experts are facing difficulties handling and processing keyword analysis or adwords campaign, but still this is the best tool to get the accurate keyword ideas and their search volumes. In free account you get to see the range, where as in paid account you see the approx value of search volume with location optimization feature. As everyone knows it's for revenue generation, but is simply used for ideas too.

Lets do the competitor analysis here:

Drop your competitors URL in the bar and check for results,it's pretty unreliable, as i told you for basic version.

Let’s take it step-by-step: 


Step 1 Added/Excluded:

column here tells you if the search term is added to a campaign, excluded as a negative keyword, or neither. Check out the very first keyword, “SEO consultant in Bangalore.” It’s showing up as “None.” I’m already paying for this term, and yet it’s not showing up anywhere in my campaigns! The reason has to do with match types. When you use a broad match type, you allow for related terms to show your ads. I’m getting clicks and interest from this term, but I don’t even have an ad or landing page created for it. That explains the low results.


Step 2 Impressions:

Measuring impressions are not a big factor for me. Just window-browsing people doesn't drive traffic, so I usually ignore it. But it can be helpful for keyword research. For example, the term we just identified is receiving the most impressions. That means people are really interested in it! Except, check out the column next to it.


Step 3.CTR:

The click-through rate can help you identify performance. It tells you how many people have seen the ad vs. how many clicked on it. Check out how low the CTR is for this first keyword. It’s low because I don’t have it added to a campaign. That keyword never dawned on me. So I don’t have a specific ad targeting it. See how that works? Sure, you have to be willing to spend a little money up front. However, you don’t need to spend a lot. The point is to quickly sift through a ton of keywords to help you prioritize the winners over the losers.


Additional - Moz Keyword Explorer
Keyword volume isn’t the only important criteria, as we’ve discussed. You also need to consider the competition. More tough to rank, might not rank on 1st page even after a lot of effort. There’s no simple way to gauge this competition level, though. It usually requires a strong link profiles, I mean proper backlinks, so you can figure out what it will take to beat them. Paid tools can help to speed up the process but are risky. And that’s where Moz has done an excellent job with their revamped Keyword Explorer. Type in few keywords and you’ll get the basic information like volume and competition. But now, you’ll also get difficulty and opportunity scores, too. These can help you cut through the clutter. You can use them like shortcuts to figure out which have the most potential. The adwords tool will also give you recommended terms based on similar searches. And, you can add those all into a list for a specific campaign.

Wednesday 30 May 2018

Search Engine Optimization - Introduction, Need & Types

Introduction to SEO

SEO or Search Engine Optimization is the process of maximizing the visibility of websites in search engines, in the results(SERP) they generate and getting the optimum level of relevant traffic directed to one’s site, thus the word optimization is used.
It is common knowledge and now statistically proven that the higher up or earlier a website appears on a search engines results page, the more traffic it is likely to get from the users of that search engine. The second factor to influence traffic is frequency of appearance on the results page, or how many times a certain website appears on a search engine’s results page.
The primary or basic goal of search engine optimization is to maximize both these aspects of appearance to direct more traffic towards a website from a search engine.

Crawlers/Spiders: Search engines use internet bots called ‘crawlers’ or ‘spiders’ to index websites on the World Wide Web and keep their indexes updated. This process is called crawling or to put it in easier terms, crawling is the process of reading and cataloguing websites on the internet. In collaboration with these spiders, algorithms are written to generate results from the indexes created by these internet spiders. The process or methods through which, firstly, a website is made easier to index for a search engine’s spiders and secondly, made as responsive as possible to the algorithms of search engine, is what a large part of search engine optimization is all about.

What do you understand by term 'SEO',

SEO means search engine optimization. It is the process of getting traffic from the free, organic or natural search results on search engines like google, yahoo or Bing (we generally use google and Bing for our clients). We’re not paying anyone to pull people to the site/webpage.

Need of SEO

Billions of searches are conducted online every single day. This means an immense amount of specific, high-intent traffic.
Many people search for specific products and services with the intent to pay for these things. These searches are known to have commercial intent, meaning they are clearly indicating with their search that they want to buy something you offer. So how does Google determine which pages to return in response to what people search for? How do you get all of this valuable traffic to your site?
Google’s algorithm is extremely complex, but at a high level:
  • Google is looking for pages that contain high-quality, relevant information relevant to the searcher’s query
  • Google's algorithm determines relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, based on the keywords it contains and other factors (known as "ranking signals")
  • Google determines “quality” by a number of means, A site's link profile(the number and quality of other websites that link to a page) and site’s content are among the most important
    Increasingly, additional ranking signals are being evaluated by Google’s algorithm to determine where a site will rank, such as:
  • How people engage with a site (Do they find the information they need and remain on the site, or do they "bounce" back to the search page and click on another link? Or do they just ignore your listing in search results altogether and never click-through?)
  • A site’s loading speed and “mobile friendliness”
  • How much unique content a site has (versus “thin” or duplicated, low-value content)
  • There are hundreds of ranking factors that Google’s algorithm considers in response to searches, and Google is constantly updating and refining its process to ensure that it delivers the best possible user experience.


    Types of SEO

    There are two types of SEO
    1. White hat SEO
    2. White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which adhere to search engine(mainly google)guidelines.Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach for Steady, gradual, but lasting growth in rankings.
    3. Black-Hat SEO
    4. There are unethical(banned) by google ways to get traffic to website, like using ‘n’ number of keywords on the site(cloaking), showing one content to the user and different one to user(Doorway pages), hiding text on the site by using same colors, etc. These might not look unethical to us but are a way to cheat the user so the site is banned and the search bot will not be able to crawl or index the pages. After that, we’ve to correct the mistake, then we might be able to rank again. It takes a lot of time and is bad for the company’s reputation results in Quick, unpredictable, and short-lasting growth in rankings.

    Conclusion

    There are hundreds of ranking factors that Google’s algorithm considers in response to searches, and Search engines are constantly updating and refining its process to ensure that it delivers the best possible user experience. We’ve to grab the pace and optimize accordingly for steady, gradual but long lasting growth in rankings

Wednesday 23 May 2018

In and out about Webmaster Tools - Search Console

Hey!! Let's discuss everything about Webmaster Tool, which is recently changed the name to Search console is generally used for frequent Analysis and checking the statistics of your website on webmaster tools.
Read about: Top 10 Bookmarking Sites [updated List]

Following are advantages of using Google Webmaster Tool:

1. You can Submit/check the sitemap for your website.
2. Adjust the crawl rate of the Google bots for your website and view the statistics.
3. Generate/check the robots.txt file for your website.
4. List the internal and external pages that link to your website.
5. Check what keyword searches led the site to be displayed in the Google search engine results pages and click-through rates for them.
6. Check statistics about how Google has indexed your website and whether it has found any issues while doing so.
7. Set a preferred domain name (e.g.domain.com over www.domain.com or vice versa) which will determine how the site URL will be displayed in search engine results pages. you need to confirm that you are the owner of the website and have full access to it. The process is absolutely automated and all you need to do is place a given text file in the web root directory for your website. provide a full list of the search phrases that result in your website being displayed on the search engine results pages all internal and external links to your website, keywords, errors and missing pages Here you will see various errors that Google bots encountered while trying to crawl your website. Also, each category will link to a page with more detailed information. Thus you can review and rectify the issues.

Elements of Google Webmasters Tool:

1. Search Appearance:
  • Structured data
  • Rich cards
  • Data highlighter
  • HTML improvements
  • Accelerated mobile pages(AMP)
2. Search Traffic
  • Search Analytics
The Keywords section will display the top keywords associated with your website. This is very important information for your website and how it is displayed in the search engine results pages.
  • Links to your Site
This area will display links that lead to your website. It also includes a link to an article where you can find more information why those statistics might differ compared to another tool.
  • Internal Links
  • Manual Action
  • International Targeting
  • Mobile Usability
3. Google Index
  • Index Status
  • Blocked Resources
  • Remove URLs
4. Crawl
  • Crawl Error
This feature helps detect types of errors.These are of two types: site errors and URL errors.

a)Site Errors
This effect the entire site(D.N.S, Server Connectivity, Robots.txt) & they prevent Googlebot from even requesting a URL. Be careful.

b)URL errors

URL errors are errors that are specific to a particular page.  It can show "not found, Access Denied, Soft 404 errors".
  • Crawl Stats
  • Fetch as Google
  • Robots.txt Tester
  • Sitemaps
If you have just started using the Google Webmaster Tools this area will allow you to upload a sitemap for your website.
  • URL Parameters
5. Security Issues
6. Web Tools

Conclusion: 
Google Webmaster Tool has its own set of advantages. Let it be site crawling detail or server error detail, It helps you with stats, linked pages, sitemap, robots.txt detail and much more.

Monday 23 April 2018

SEO Calendars - The Experts Way- 2018

Are you having a tough time making SEO calendars? SEO Calendars are no different from any calendar with the tasks mentioned which needs to be fulfilled. Here I've mentioned in three categories i.e Daily tasks, Weekly tasks and Monthly tasks. You can get an idea on how to make your own calendar based on this simple list.

Follow the below time frames for SEO Calender:

Daily Tasks

Weekly Tasks

Monthly Tasks

Also Read: A Complete Guide to Search Engine Optimization(Updated step-by-step)

The time frame can be changed according to the convenience. You can make week 1 work on week 4 also or Mondays' tasks on Wednesday. This is just for you to understand. Hope you can implement these for your SEO calendars and strategies too. Comments are always open!

Friday 6 April 2018

A Complete Guide to Search Engine Optimization(Updated step-by-step)

I may not be famous like neil patel but I'm into SEO since 2013. SEO has changed a lot in these years. Here's a complete guide to search engine optimization in 2018-2019. Let's dive deep into the world of SEO.

Algorithmic changes(Google) has made it simpler for SEO experts to know and focus on exactly the right things don't go around beating a bull and wait for the random result.
Let's start with the types:

Type 1: On-page SEO
Type 2 : Off-page SEO

On Page SEO

Below are the activities to look out for complete the on-page optimization:
  1. Canonicalization
  2. Title and Meta description
  3. H tag
  4. Existing Content Optimization
  5. Image Optimization
  6. Robots.txt Creation & Analysis
  7. XML Sitemap Creation & Analysis
  8. Navigation Analysis & Recommendations
  9. Internal Linking & Anchor Text Optimization
  10. SEO Friendly URLs (URL Rewriting)
  11. Website Speed and Page load optimization
  12. Webmaster Tools - Crawl Error Resolution
  13. G+ Page
  14. SEO Friendly URLs (URL Rewriting)



Off Page SEO

Below are the activities to look out for complete the off-page optimization:
  1. Indexing all pages(Website)
  2. Directory Submission(Relevant and in the same niche)
  3. Business Listing or Software listing or Classifieds
  4. Article writing & Submission
  5. Press release writing & submission
  6. Blog optimization, posting and bookmarking

Local SEO

Below are the activities to look out for complete the off-page optimization:
  1. Google+ Local Page Set-up
  2. Classified Submission
  3. Business Listing
  4. Genuine Review Posting

Social Bookmarking

Below are the activities to look out for Social Bookmarking:

  1. Social Sharing
  2. Web 2.0 Profile Creation
  3. Image Promotion & Submission
  4. Video Marketing & Submission
Comment below your queries and I'll answer those.

Thursday 29 June 2017

Top 10 Bookmarking Sites 2017[updated List]

          Source: Webtreats

Here is a list of Top 10 Bookmarking Sites for 2017.
1. Twitter
PA: 97 DA: 100

2. Facebook
PA: 97 DA:100

3. Linkedin
PA: 83 DA: 100

4. Google plus
PA: 99 DA:100

5. Scoop.it
PA: 90 DA:88

6. Stumbleupon
PA: 95 DA:97

7. del.icio.us
PA: DA:96

8. Digg
PA: 96 DA:98

9. Bizsugar.com
PA: 71 DA:65

10. Bibsonomy.org
PA: 72 DA:66

Bonus point: Dzone
PA: 84 DA:81

Read my blog: 


Conclusion:
Bookmarking is really important if you are dealing with a website and you want each and every link to be indexed. 
Keep bookmarking!

Tips for making a Blog SEO Optimized with Proper Content

Every time we get a blog to optimize and post on a website, I see that the keywords are not in place or the headings doesn't contai...